The fast-track MBA in sales Imagine having instant access to the world's smartest thinking on sales - and being shown exactly what to do to guarantee that you get your own selling right, every time. Sales Genius makes it easy to apply what researchers know about brilliant selling to the real world. 40 chapters based on hundreds of cutting-edge business and psychology research projects reveal what works and what doesn't work in sales. Each of the 40 chapters is a mini-masterclass in selling, explaining the research and showing you how to apply it for yourself. In Sales, conventional wisdom often says one thing while research says another. Sales Genius cuts through the noise to bring you proven research and techniques for applying it that will simply make you a better salesperson. Quick to read and intensely practical, this book will bring a little sales genius into your day. 'Fascinating insights that explode some of the myths around sales, sales management and sales strategy' Phil Jesson, Academy for Chief Executives 'What a great read...An insightful look at the world of sales' Anthony Stears, The Telephone Assassin 'As a sales specialist I'm impressed by the amount of detailed research which supports the information in each chapter' Andrew Docker, Andrew Docker Associates
Sales is an area surrounded by myths and received wisdom. But it doesn't have to be this way. This new 'Science of Success' title brings together forty proven pieces of research in one place, and shows how you can implement them to achieve success.
Graham Jones has come up with a great book with some fascinating insights that explode some of the myths around sales, sales management and sales strategy. It is right for its time. Most "sales training" consists of training people how to sell rather than explaining how and why the other person is likely to buy. This book is long overdue and will be an essential guide as we all lead our sales teams towards 2020. -- Phil Jesson, Academy for Chief Executives What a great read. Some sad facts about the old-school approach to telemarketing with some really great advice. Well worth the read. An insightful look at the world of sales. -- Anthony Stears, The Telephone Assassin As a sales specialist I'm impressed by the amount of detailed research which supports the information in each chapter. Very different from most sales books which rely on the author's experience or opinions. Also, the volumes mentioned at the end of each chapter are extremely helpful and again quite different from other sales books. -- Andrew Docker, Andrew Docker Associates
Graham Jones is a psychologist who helps businesses to sell more using the Internet. He has specialized in the psychology of online selling since the mid-1990s when e-commerce began. His clients include large corporations, medium-sized firms and small businesses. Graham speaks about the psychology of selling online at conferences and events. He is also the author of 30 books and is one of the founders of the online radio programme, The Sales Chat Show. Graham is a visiting lecturer in Ebusiness at the University of Buckingham. His own academic background includes a degree in human biology, a degree in psychology and two Masters degrees, one in education and the other in science communication. Graham is a Member of the British Psychological Society, a Member of the Society of Authors and a Fellow of the Professional Speaking Association.