Everything You Know About Business Is Wrong: How To Unstick Your Thinking And Upgrade Your Rules Of Thumb

Author: Alastair Dryburgh

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General Fields

Price : $39.99 NZD
ISBN : 9780755361731
Publisher : Headline Publishing Group
Imprint : Business Plus
Contained items :
Weight (g) : 0.25
Publication date : 01 August 2011
Dimensions : 214mm X 137mm X 17mm
Produced in : United Kingdom
RRP : 39.99
Availability date : 01 September 2011
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Product Type : books

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Author : Alastair Dryburgh
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Bind : Paperback
Edition : 1
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Dewey classification : 658
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Pages : 224
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Illustrations : 20 b/w photos, 10 line illus
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9780755361731

Description

To be brilliant in business you have to dare to be different. It means going against the grain, taking risks and never giving up despite the challenges hurled at you. EVERYTHING YOU KNOW ABOUT BUSINESS IS WRONG is the bible for the unconventional business brain who won't accept anything but excellence. Based on the ideas in the author's pithy column 'Don't You Believe It' for Management Today, Alastair Dryburgh takes modern business myths and blows them apart. Did you know that: Cost cutting is a bad way to boost profits? That you shouldn't always give 110%? Incentives don't encourage people to do useful things? So much of what we learn about business is plain wrong. It's time to challenge your assumptions and learn about the things that will help you be successful.

Promotion info

Identifies ten pieces of conventional business wisdom, explains why they don't work and gives you a better alternative

Author description

Alastair Dryburgh is CEO of Akenhurst Consultants and a regular contributor to Management Today. After studying maths at Cambridge, he joined Ernst & Young as a trainee accountant and spent two years in Italy before joining Pearson as an internal consultant. He became commercial director of subsidiary Churchill Communications Europe and left after the company was sold to start his own business.