In this revelatory new book, Sir Alex Ferguson dissects his 38 record-breaking years of management - first in Scotland and then, of course, at Manchester United - to reveal the key tools he used to deliver sustained success on and off the field. From tactics to teamwork, from hiring to firing, from dealing with the boardroom to responding to failure, LEADING investigates the pivotal leadership decisions of an astonishing career.
LEADING is about leadership, management and the pursuit of success. It's a fantastic book, one of the best of its kind. The defining quality of Ferguson and Moritz's book is its clarity. The pair discuss leadership from a purely practical perspective, their raw material being Ferguson's vast experience. If there's one word, though, that characterises his philosophy of management it's discipline... And yet what comes through very strongly is humility, even vulnerability. Every success of his, you realise, has been hard-won. Failure has been a constant threat. Nagging anxiety he just accepted 'as part of my job'. And he wouldn't have had it any other way. -- Marcus Berkmann Daily Mail Here Fergie lays bare his gospel of leadership. Shortlist Fergie's book a must-have for managers. Aberdeen Evening Express Ferguson, the McMaster of leadership. bbc.co.uk For those interested in the subject of leadership, be it managing people effectively and getting the best out of them or learning which qualities and traits separate those who manage and those who inspire, Leading is a worthwhile read. Football fans might complain that the book is over too quickly, even though Ferguson provides 343 pages of entertaining stories and observations. Structuring his sermons in an easily read format is the latest managerial masterstroke from a man who made a career out of regularly producing them. Daily Express Intriguing revelations. the Mirror Full of fascinating insights into a managerial career that spanned over four decades. the Telegraph I think he's one of the world's all-time great leaders ... I think there's something to be learned from him for virtually every leader in whatever industry it might be. Professor Anita Elberse, Harvard Business School The foundation for its (Man Utd's) success was built by Ferguson, whose near-pathological obsession with football - and with winning - is a case study in leadership. -- Lionel Barber Financial Times Ferguson is one of the most successful men in his field - not just in football, but any sport in any era. He defied the norms and the scale of his accomplishments will only become more apparent with the passing of time. History will see that Ferguson grows, not diminishes. -- Matt Dickinson The Times
Sir Alex Ferguson Sir Alex Ferguson was born in 1941 in Govan, Scotland. A goal-scoring centre-forward, he was later transferred to Rangers, the club he supported from boyhood, for a Scottish record fee of GBP65,000. Entering management in 1974, he served East Stirlingshire and St Mirren before guiding Aberdeen to victory in the 1982-83 Cup Winners' Cup. Arriving at Manchester United in 1986, he brought them 38 trophies, including the Club World Cup, two Champions Leagues, 13 Premier Leagues and five FA Cups. His overall haul of 49 trophies made him the most successful British manager of all time. Knighted in 1999, Sir Alex announced his retirement in 2013, when United were again crowned Premier League champions. At the age of 73, he continues to serve United as a director. In 2012 Harvard Business School created a case-study based on Sir Alex's managerial career: Sir Alex Ferguson: Managing Manchester United, and Sir Alex is now a Fellow to the Executive Education Program at Harvard. Sir Alex has published three previous books, the most recent of which, Alex Ferguson: My Autobiography became the fastest selling Non-Fiction hardback since records began, when it was published in 2013. Sir Michael Moritz Sir Michael Moritz was born in Cardiff, studied Modern History at Oxford and began his career as a journalist at Time magazine in the US in the late 1970s. It was during this period that he met the young Steve Jobs and began work on the first book about Apple, The Little Kingdom: the Private Story of Apple Computer, which was published in 1984 and has become an industry classic. Moritz co-wrote a second business book, Going for Broke: The Chrysler Story, before changing career in 1986 and joining Sequoia Capital, based in the heart of Silicon Valley, California. Sequoia Capital's close alliances with young founders have been transformed into companies now worth nearly $1.5 trillion - the most of any private, investment firm in the world. These include the first investments in companies such as Apple and Cisco and, more recently, YouTube, AirBnB, Dropbox and WhatsApp. Michael Moritz has been a member of the Board of Directors of a variety of companies including Google, Yahoo!, PayPal and LinkedIn. His work at Sequoia helped him achieve the number one listing in Forbes "Midas List" of the top dealmakers in the technology industry in 2006-7, and a place on the 2007 "Time 100 list". In 2009, almost thirty years after it was first published, Moritz revised and expanded his book on Apple in The Return to the Little Kingdom. In 2012 he became chairman of Sequoia Capital. In 2013 he was appointed KBE in the Queen's Birthday Honours list for his services to promoting British economy and his family's philanthropic work includes the formation of Europe's largest scholarship programme for low income university students. The son of refugees from Nazi Germany, he lives in San Francisco with his wife, Harriet Heyman.