Bitter Brew: The Rise And Fall Of Anheuser Busch And America's Kings Of Beer

Author: William Knoedelseder

Stock information

General Fields

Price : $29.99 NZD
ISBN : 9780062009272
Publisher : HarperCollins Publishers Inc
Imprint : HarperCollins
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Weight (g) : 0.295
Publication date : 01 January 2014
Dimensions : 203mm X 135mm
Produced in : United States
RRP : 29.99
Availability date : 01 February 2014
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Product Type : books

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color :
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Author : William Knoedelseder
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Bind : Paperback / softback
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Dewey classification : 338.7663420
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Pages : 416
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9780062009272

Description

Stretching across three centuries, from the start of the Civil War through Prohibition to today, Bitter Brew is the engrossing, often scandalous saga of one of the wealth- iest and most colorful dynasties in American commerce: the Busch family of St. Louis, Missouri, the founders of the legendary Anheuser-Busch company. The critically acclaimed journalist William Knoedelseder tells the story of how the Busch patriarchs turned a small brewery into a multibillion dollar international corporation and trans- formed their product, Budweiser, into the iconic "King of Beers." He paints a fascinating portrait of immense wealth and power accompanied by scandal, heartbreak, tragedy, and untimely death. A cautionary tale of prosperity, hubris, and loss, Bitter Brew is also a revealing chronicle of American progress and decline over the past 150 years.

Reviews

"[An] engaging narrative."--Daily Beast